Namaste!
When someone asks me what I do for a living, my answers are never articulate enough. That's why this website.
It is an attempt to put together 20 years of my work in one place. some might have beem missed , some will be coming up.
That's why this will always be Work in Progress.
Work in progress
"Smart engineers can build the best cars. Brilliant doctors can start the most advanced hospitals.
But they still need a copywriter to tell the world about them."
These were the first words from my boss to me on my first day as a copywriter.
Till now I have worked on brands that range from Revlon, Hindustan Times, Chevrolet, Canon,
Airtel, LG, Radha TMT, BFIL Micro Finance, Coromandel Fertilisers.
Outside advertising, I have tried writing and editing books, scripts for short series (yet to be made).
Walk throughs for museums and scripts for sound and light shows. Also taught advertising and marketing in undergraduate courses. Not to forget worked as a fundraiser at an NGO called Score Foundation.
Here, I was also an editor of India's first magazine in Braille - 'Beyond the I'.
Places of work
